Everytime I start to write content on artificial intelligence (I have written more than 100+ articles on AI till date and that are published on leading tech portals and company blogs), the first sentence comes to my mind is “AI has begun to revolutionize the business world”. Yes, it is undeniably right.
AI has been making impact in all industry verticals and creating vast opportunities for marketers to better engage customers while reducing costs and automating campaigns. As a result, there is an increased demand for data scientists, machine learning and deep learning experts. And these technologies are the core power behind every major AI solutionthat businesses are building today. And even digital marketers are making the most use of it.
In this article, I would like to giveyour ideas on how you can use artificial intelligence inside of social media to better engage users and generate leads. Before that, I would like to give you insights on how the popular social media channels like Facebook, LinkedIn and Pinterest leverage AI to enhance user experience.
Facebook uses artificial intelligence in the following areas:
- Face recognition: This you can observe while tagging
- Chatbots: Facebook Messenger allows chatbotsto be deployed on its platform that interact with customers for product recommendations and to solve customer queries.
Pinterest recently acquired Kosei, a data software company.Pinterest leverages Kosei in the following areas:
- To identify object recognition to boost pins
- To eliminate spam contents
- To tailor image and search recognition for individual users, by pairing Kosei with Pinterest’s Visual Graph
LinkedIn acquired a job search startup called Bright.com.Bright offers the following benefits for job seekers and recruiters:
- Leverages machine learning to create more relevant job and candidate searches respectively
- To rank candidates on the historical hiring patterns, account location, previous work experience and job descriptions
Hope you have got ideas on where you can benefit from the above areas. Let’s see how you can benefit:
Here are the three ways you can use AI inside of social media for your business.
- Pair Your Content to Your Targeted Customers’ Buying Patterns
Understanding your target customers’ buying patterns is a great way to push right products at the right moment to the right customers. To enable this, you can take into account of your prospective customers’ buying habits, their work environments and things that motivate them. According to experts, marketers can see 171% increase in their marketing ROI using this technique. You can implement this effort across all your social media contents, including videos and images.
- Use Your CRM Tool To Understand Your Prospects
The email marketing tool called Active Campaign helps tag prospects based on their actions, and target specific information to them according to their personal needs. You can also qualify leads based on the number of tags they have and the type of tags have been used.
- Real-time Engagement
Real-time engagement yields more benefits compared to responses that are made after hours or days. When using social media, you need to engage them in real-time. To enable this, you can develop AI-powered chatbots and that you can deploy on Facebook Messenger, so it can assist customers on the products they require and help to solve their queries, without being helped by human. There is an increased demand for the best mobile app development company or chatbot development company who develop good quality chatbots in the market today.
Make sure your efforts are consistent across all targeted social media platforms and you offer content that they can engage with.
Undoubtedly AI has been making some big strides in the business world, and businesses leaders and marketers are eager to harness its potential. If you’re one of them, it’s the right time to find a reliable AI partner and make a big stride in your business journey.
Varalakshmi, an experienced content writer working in a mobile app development company Dubai. I like to write content based on technology, startups and latest technological innovations that people like to know and share with others.