Anything that strikes a chord with enough people has Social Networking Potential (SNP), which means that it has the possibility to go viral. The right marketing approach and use of video marketing tools to share your video globally can greatly increase the chances of your video getting viewsand shares. One should take essential steps to boost their viral video marketing strategies. If you have the budget, hire one of the many video marketing companies such as any YouTube or Facebook video marketing company to help you utilize proper video marketing tools for your videos.
Here are 10 Video Marketing tips to make it viral on YouTube and Facebook:
Research: Start with a few videos from companies that are similar to your brand. Maybe these campaigns are selling a similar product, or maybe they succeeded in resonating with the same target audience. Follow this three step mechanism –Identify, Developand Review. Assistance can be taken from variousvideo marketing companies.
Plan a launch strategy: Marketers need to focus on the first 24 hours of a video release. YouTube monitors the interaction rates (likes, comments and shares) of all videos during the first 24 hours. Once you know what kind of video you’re going to upload, you can choose the video marketing tools and viral video marketing strategies which fits your product. Make sure it’s not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count.
Follow a Marketing Plan: Marketing can includevarious video marketing tools, i.e. YouTube video marketing and/or Facebook video marketing tools to promote and increase views. Millions of people around the world are on Facebook so get your business under the noses of people from every corner of the globe for increased exposure and potential.
Target Audience: “Everyone” cannot be the target audience. Think about what kind of video content your audience already likes and adopt the appropriate viral video marketing strategies. Does your audience prefer fast and funny clips or longer explanatory videos teaching them about issues? Do they want something deeply emotional or something light and fun? Once you understand your audience, you can focus on how to capture them.
Simple and Short: Pick a core message and focus on that, utilizing appropriate video marketing tools. Use a simple language that can be understood by most people. Our attention spans are getting shorter and shorter, which means it’s time to tighten up your video content. Put your most interesting, fascinating or surprising information first in your video. Creating viral video content is one place where you never want to save the best for last.
Use Keywords Strategy: Remember that people type in keywords and phrases to search for content, so use them accordingly with appropriate viral video marketing strategies, if you want your content to come up in the results. Have as many keywords and tags as you can that fit in the headline, description and the text body.
Video Marketing Tools: Use the services of video marketing companies, that can provide you with video analytics, easy-to-use editing software, and allow you to make unique videos (such as animated videos)that help make your brand stand out from the competition.Some examples are Wideo, Viewbix, Slidely, Screenr and WeVideo.
Marketing Strategy: Viral video marketing strategy is aneffective video marketing tool which is used to promote brand awareness, products, services, or to achieve other marketing objectives. This technique uses tools like Facebook video marketing and YouTube video marketing – among others – to gain traction for the video.
Choose your release date wisely: The golden rule of viral video marketing strategies is to not release videos on weekends, since people are generally not in the office.A lot of people watch YouTube videos while they’re at work. They read the news, watch entertaining stuff and so on. Releasing a video earlier in the week, like on a Monday or Tuesday increases the chancesto gain momentum. Weekends and holidays are usually speed bumps.
Short, high-quality videos: Shorter videos shot with a high-quality camera result in the most views, likes, and comments. Video marketing companies recommend choosing a high-resolution thumbnail image to characterize your video in the search results.