“Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.” – Marc Ostrofsky
Creating a connection between your website and your target audience is a crucial factor to consider. Every business who aims to achieve high-quality traffic and generate more sales should know how important it is to reach a desirable outcome. However, optimizing a website is not that simple as you think it is. Regardless of what kind of business you are managing, there are a lot of things to consider and follow for you to get the right optimization for your website.
Even online businesses such as SEO Company in the Philippines takes a lot of thinking and strategizing on the things they need to do for them to achieve a well-optimized website. To give you an idea, below are some rules every website owners should consider when it comes to optimizing their website.
Rule #1: Develop Traffic
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.'” – Adam Audette, Chief Knowledge Office, RKG
When optimizing for your website, one goal you should consider is to generate more traffic from your audience. That means, the more you attract them with the kind of website you have, the more you will get prospects, end users, and subscribers. Most importantly, you will eventually boost your sales. In business, without a huge traffic, this may be a tough path to achieving the turnover that you want. If you want to generate high-quality traffic, then you have to have massive users on your website.
Rule #2: Create Value
“Creativity is the process of having original ideas that have value. It is a process; it’s not random.” – Ken Robinson
The moment you decide to start an online business, you should already know how important it is to make your product or services as excellent as it can be. The more you have a unique value on your brand, the more people will recognize the beauty and the added value you have put on your business. But there’s a caveat though, no matter how you create quality content, products or services, if you do not know how to market it to your audience, then this may just go to waste. As a marketer, you should know how to balance it all to ensure success in the long run.
Rule #3: Choose The Right Format
“Information is a source of learning. But unless it is organized, processed, and available to the right people in a format for decision making, it is a burden, not a benefit.” – William Pollard
The format you use in your website is also one of the most crucial factors you need to consider. If you do not have the right format, chances are, your target audience would have a hard time finding the information they need to know. As much as possible, create a website where your audience can immediately find whatever they need to know about your site or the products or services you are offering. Make your website a user-friendly platform where users would most likely want to engage on your site.
Rule #4: Master The Technology (Don’t let the technology master you)
“Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important.” – Bill Gates
Just because we are now getting high-tech now and then, that does not mean we should depend on them. As a marketer, you should know and understand the features and functionalities of your website. If you have an idea on what and what not to do with it, then it would be easier for you to navigate and connect with your target audience.
Rule #5: Create Outstanding Designs
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antonine de Saint-Exupery
A well-designed website is most likely to gain high-quality traffic. The moment your target audience visit your website, the design is the first thing they immediately see. That means you have to take time considering what design should you use to create and have outstanding designs on your website. Moreover, not just focus on the design, but you also have to think about its features on whether they function well or not.
When optimizing a website, there are certain things to follow and consider to ensure success. Again, you have to ensure that every detail is going to be interesting and engaging enough for your target audience.